marvinrinco: “We Help You Publish Content”

Wednesday, 30 October 2013

“We Help You Publish Content”

Dear Marketeers:

The word you use is like nails on a chalkboard: Content.

You send me emails by the bushelful, you even call me, everyone wanting to provide “content.”

Content is another word for crap. Dreck. Nonsense. A keyword stuffed, Google-friendly, collection of words thrown down on paper. When the messages come by email, even the sales pitch is poorly written.

So to all you “content” publishers out there let me say this:

I do not create content. I don’t write content. My words are not some generic commodity.

I report news. I offer opinions. I laud and and I criticize. I may do it well or I may do it poorly.

But it is unique. It has a point of view. It might be good or it might awful, but it isn’t some generic piece of commoditized “content”. My words are a part of me.

I am not interested in your “content,” because as soon as you use the word I know that you don’t know jack about my blog, or about me. You’ve sent me a form letter.

The same pitch might be made to a doctor, a rocket scientist or a quirky sanitation blog. Why anyone would trust you to write something when you’re too lazy to even read the existing forum is utterly beyond me. But I guess there are plenty of suckers out there, allowing the likes of you to write crap for them. Or perhaps, there are just many desperate pseudo-writers who think peddling crap is the way to make a living.

Let me be clear about this: I am not interested in your “content.” Not in reading it, not in publishing it, not even in considering it. Because I already know from your use of the word “content” in your pitch to me that it’s going to suck. Big time.

Affectionately yours,